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Brand Interview: Jeremiah Kleckner – The Writing Teacher

by Susan | Nov 30, 2013 | Blog, Books, Brand-Interviews, marketing, Musicians and Artists

How long has your company been in business? Please tell us a bit about your company, its mission, goals… I started writing in 2011, but I’ve been a teacher since 2003. My best friend, Jeremy Marshall, pitched an idea. I countered with a second idea and...

Small Business Saturday and Local Pop Up Shops

by Susan | Nov 16, 2013 | art, Blog, Books, Design, Events, marketing, Musicians and Artists, Smart Business Practices

This time of year is especially hard for small business owners. You think you’re already working at a 120% effort, and then as we approach the holiday season, your business either falls flat with inactivity or you have to sell even harder to bring in those end...

Brand Interview: Maria Murnane, Bestselling Author and Speaker

by Susan | Aug 16, 2013 | art, Blog, Books, Brand-Interviews, Branding, Design, marketing

When did you first start writing and what’s the story behind the stories? I’ve loved to write since I was a teenager (I was an English major in college) and I always thought writing a romantic comedy would be fun, but I guess you could say about eight...

Book Marketing: What Makes A Great Book Design?

by Susan | May 11, 2013 | Blog, Books, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media

You name the book category, I’ve done it, but when it comes to actually expressing the answer to this question, I couldn’t seem to get the words out right away. I’ve thought long and hard and I am ready to answer it now. They say a picture is worth a...

Branding Authors: Checklist for Marketing Beyond the Book Design

by Susan | May 2, 2013 | Blog, Books, Brand Visibility, Branding, Design, marketing, Website Design and Development

Did you just write a book or e-book and it’s headed to an experienced graphic designer for a great cover and interior design? Now start thinking about the big picture. Your branding across the web. If you haven’t given this much thought yet, below is a...

3D Printing: Small Business Marketing Should Embrace New Technology

by Susan | Apr 24, 2013 | Blog, Books, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices

What can I say except I’m so excited about the latest advancements in printing and it is now part of the conversation in promotion and marketing strategies with clients. Everybody was talking about how books would disappear and e-books and apps for the kindle...
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