Branding YOU Better! – Susan Newman Lerer

Brand Visibility Design – Brand Design + Strategy, WordPress Expertise and Marketing

#SeeMeTakeover LIVE in Times Square

By Susan July 28, 2014 art, Art Direction, Blog, Brand Visibility, Design, Events, marketing, Musicians and Artists, Social Media No Comments

Walking around Times Square was pretty interesting. I hadn’t been there on a Saturday for a while and as I passed the Naked Cowboy taking photos and signing autographs, and…

Profit First: Entrepreneurs, Listen Up!

By Susan July 6, 2014 Blog, Books, event networking, Events, Great Business Books, marketing No Comments

Profit First. Now there’s an interesting concept for entrepreneurs to adopt. Leave it to Mike Michalowicz to turn our standard business operating system on its ear! Get ready, because your…

Crowdfunding: The Real Deal

By Susan July 2, 2014 Blog, Brand Visibility, Branding, Crowdfunding & Fundraising, event networking, Events, marketing, Smart Business Practices, Social Media, Website Design and Development No Comments

…or what I learned for the next campaign! Crowdfunding isn’t what you expect it to be. You’ve got an event you want to host, a new product you are bringing…

There’s Always Another Solution

By Susan June 25, 2014 art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, marketing No Comments

I’m wondering if students are coming out of college prepared to work in a studio and have what it takes to succeed. When a young designer is given the task…

Memberships: Networking Right for Your Business

By Susan June 17, 2014 Blog, Brand Visibility, Branding, event networking, Events, Jersey City and Hoboken, marketing, Musicians and Artists, Podcasting, Smart Business Practices, Social Media No Comments

Networking memberships come and go. I have joined and occasionally quit a few. These days, when our time management is so crucial, I thought I would share some thoughts I…

Typography and Design

By Susan May 17, 2014 art, Art Direction, Blog, Books, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices No Comments

This week I went to see “Century” 100 Years of Type in Design at the AIGA Gallery in New York City. There are a wide assortment of printed pieces on…

Is Everybody Talking and Not Listening?

By Susan March 27, 2014 Blog, Brand Visibility, Events, marketing, Musicians and Artists, Podcasting, Smart Business Practices, Social Media 2 Comments

In this fast-paced life with website content, video, podcasts, emails and social media, is everybody just throwing their own content out there, hoping it’s going to stick? When do you…