Food Truck Branding

A business owner recently told me he was planning to start selling his product without any branding or graphic design work. I hope he was going to place his business name on a sign, business card or menu! Then, last week I was lunching in the Exchange Place area and...

City of Trees Branches Out

It began with an idea… Instead of asking students in our local schools to create frog art with Frogs Are Green for Earth Day (like most years), I thought they might like to create “tree art” and this could help the Jersey City Parks Coalition spread the word...

Before and After Websites for Better Brand Positioning

Sovereign Logistics – New Multilingual Website International transportation service company Sovereign Logisitics recently opened a branch in Jersey City. With offices globally, it was time to build a fresh, new website. We picked up their established brand logo colors...

Equis: The Second Time Around

In 2007, when Equis Capital Partners of Hoboken came on as a client, they needed branding and a website. SNDI designed a logo that reflected their business and industry and would stand up over the years. But, website design has changed since that first html version we...