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Brand Interview: Michael DiFeo, Artist

by Susan | Nov 11, 2013 | art, Blog, Brand Visibility, Brand-Interviews, Design, marketing, Musicians and Artists, Social Media

How long has your company been in business? Please tell us a bit about your company, its mission, it’s goals… I studied photography in college and have been showing for about four years. I mostly shoot abstractions called camera paintings. In a camera painting,...

The Muse Paradigm

by Susan | Nov 8, 2013 | art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, New Web Software and Products, Smart Business Practices, Website Design and Development

Guest post by Jay Harrison, Creative Director at DesignConcept Once there were the coders and the designers and while it was not like the Jets and Sharks in Westside Story, it was hard for the two to meet in the middle. Designers knew how to make a site look great but...

Being the Real You: The Time Is Now!

by Susan | Nov 3, 2013 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Website Design and Development

It’s that time of year when business owners begin to think about kicking their efforts into high gear, or at least they should. Magazines and newspapers, outside signage and our TVs will be filled with holiday bargains. Each “brand” trying so hard to...

Is Your Website Scaring People Away? Part Five: Why So Serious, Lighten Up!

by Susan | Oct 28, 2013 | art, Blog, Brand Visibility, Branding, Events, marketing, Musicians and Artists, Smart Business Practices, Social Media, Superhero Brands

I admit it, when it comes to branding and design, I am very serious. I care deeply for my clients and want to guide them on the path to success and watch them fly. But… sometimes I need to remember that we attract more (online especially) when we are...

Is Your Website Scaring People Away? Part Four: Creatives, Ready to Remove the Mask?

by Susan | Oct 20, 2013 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Website Design and Development

Creatives are known for their work but often make the big mistake of thinking the work can speak for them. Believe it when I say, the public really wants to know the “you” hiding behind that creative mask. I visit exhibitions and events all the time, and I...

Is Your Website Scaring People Away? Part Three: Broken Links and Bad Code

by Susan | Oct 13, 2013 | Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development

I look at websites all the time. It’s part of my business to design and develop websites so naturally I want to see what others have posted online. I need to see how they have branded themselves to see if their company mission and goals are in sync with how they...
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