The Basics of Business Visuals

Business owners need visuals for so many different purposes. Let’s discuss how to pick the right ones, what sizes and resolutions are needed, and how to use them for maximum effect. Whether you are a wedding cake designer or an insurance salesman, you need to take and...

Getting Your Website Right

At what point does it seem right for a creative agency’s website to stop displaying past projects? Why would they make that choice? I can’t imagine why. As a designer, I love seeing the work of colleagues and cheer for them when they achieve excellence. Lately, I’ve...

Online Visibility Experiment

(…or Goodbye Facebook for Business, Hello LinkedIn and Google+) Let’s face facts. If you are not visible on the web, you don’t exist. I have the added problem of competing for Google’s first page every day with a child psychologist who has my same name. For this...

Learning the Why Behind Mad Men’s Characters

I started watching Mad Men, (the advertising agency tv show set in the 60s) last year, occasionally. I bet you’re surprised by that statement. Being that I’m a branding designer, why wouldn’t I have watched from the very beginning? Well, when you do...

#SeeMeTakeover LIVE in Times Square

Walking around Times Square was pretty interesting. I hadn’t been there on a Saturday for a while and as I passed the Naked Cowboy taking photos and signing autographs, and a few superheros who didn’t look much like they do in film, I settled in at my spot...