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Is Your Website Scaring People Away? Part Five: Why So Serious, Lighten Up!

by Susan | Oct 28, 2013 | art, Blog, Brand Visibility, Branding, Events, marketing, Musicians and Artists, Smart Business Practices, Social Media, Superhero Brands

I admit it, when it comes to branding and design, I am very serious. I care deeply for my clients and want to guide them on the path to success and watch them fly. But… sometimes I need to remember that we attract more (online especially) when we are...

Brand Interview: Misti Patrella, Coach Misti, Empowering Awesome

by Susan | Oct 3, 2013 | art, Blog, Brand-Interviews, Design, marketing, Musicians and Artists, Social Media

How long has your company been in business? Please tell us a bit about your company, its mission, goals… I just opened my door as Coach Misti in September, 2013 as a Business and Marketing Coach for artists and creative folks. I Empower Awesome. In other words,...

Colors Theory That Sparks Emotions and Visualizations

by Susan | Sep 24, 2013 | art, Art Direction, Blog, Brand Visibility, Branding, Design, green, marketing, Smart Business Practices, Website Design and Development

I just saw an beautiful tv ad that made me want to grab my purse and run off to Bermuda. Bravo to Bermuda tourism and the advertising team that produced it. They were showing color names and translating them into what those names mean to them, pink (sand), blue...

Jersey City’s Cultural Affairs, Branding and Tourism

by Susan | Aug 28, 2013 | art, Blog, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices, Website Design and Development

Jersey City has a new Mayor, Steven Fulop, and for the most part I’m happy with what he’s doing. Not only did he bring back the street cleaners, but started an initiative to get the youth involved called, “Stop the Drop!” He’s brought on...

Brand Interview: Maria Murnane, Bestselling Author and Speaker

by Susan | Aug 16, 2013 | art, Blog, Books, Brand-Interviews, Branding, Design, marketing

When did you first start writing and what’s the story behind the stories? I’ve loved to write since I was a teenager (I was an English major in college) and I always thought writing a romantic comedy would be fun, but I guess you could say about eight...

Starbucks Repackages Their Coffee Bags Again

by Susan | Aug 13, 2013 | art, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices

A while back I wrote a post commenting on Starbucks changing their coffee bag packaging to plain white bags, with just a hint of each of the flavor’s graphics. I’m sure there was a steady stream of comments, because they changed the packaging again. This...
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