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Typography and Design

by Susan | May 17, 2014 | art, Art Direction, Blog, Books, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices

This week I went to see “Century” 100 Years of Type in Design at the AIGA Gallery in New York City. There are a wide assortment of printed pieces on display, from custom prints, magazine covers and promotional materials for paper companies, to video...

Jersey City Branding 2.0

by Susan | Nov 26, 2013 | art, Art Direction, Blog, Brand Visibility, Branding, Jersey City and Hoboken, marketing, Musicians and Artists, Smart Business Practices

It’s very clear to me now. Mayor Steven Fulop doesn’t seem to understand what the department of Cultural Affairs does, nor grasp the true concept of “branding.” In a recent interview on the website River View Observer, “Jersey City’s New...

TEDx Jersey City Showcases Innovative and Creative Thinkers

by Susan | Nov 24, 2013 | art, Blog, Brand Visibility, Events, green, Musicians and Artists

Yesterday I went to downtown Jersey City for the all-day event of TEDx Jersey City. With Mayor Steve Fulop’s support and key sponsors, we were all delighted with amazing vocalists and musicians in addition to the most innovative and creative thinkers in our...

Small Business Saturday and Local Pop Up Shops

by Susan | Nov 16, 2013 | art, Blog, Books, Design, Events, marketing, Musicians and Artists, Smart Business Practices

This time of year is especially hard for small business owners. You think you’re already working at a 120% effort, and then as we approach the holiday season, your business either falls flat with inactivity or you have to sell even harder to bring in those end...

Brand Interview: Michael DiFeo, Artist

by Susan | Nov 11, 2013 | art, Blog, Brand Visibility, Brand-Interviews, Design, marketing, Musicians and Artists, Social Media

How long has your company been in business? Please tell us a bit about your company, its mission, it’s goals… I studied photography in college and have been showing for about four years. I mostly shoot abstractions called camera paintings. In a camera painting,...

The Muse Paradigm

by Susan | Nov 8, 2013 | art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, New Web Software and Products, Smart Business Practices, Website Design and Development

Guest post by Jay Harrison, Creative Director at DesignConcept Once there were the coders and the designers and while it was not like the Jets and Sharks in Westside Story, it was hard for the two to meet in the middle. Designers knew how to make a site look great but...
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