by Susan | Feb 20, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Celebrity Branding, Design, marketing, Smart Business Practices, Superhero Brands, Website Design and Development
Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and structure. Now read your own copy, not just on the homepage, but every page. Does it match how you feel...
by Susan | Nov 6, 2014 | art, Art Direction, Blog, Books, Brand-Interviews, Musicians and Artists, Photography and Illustration
How long have you been creating art? Please tell us a bit about yourself, your art, mission and goals. I studied my Masters in Communication Design at Pratt and started doing graphic design for all sorts of companies in 1985. At the same time, I started to publish as...
by Susan | Oct 23, 2014 | art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices
Business owners need visuals for so many different purposes. Let’s discuss how to pick the right ones, what sizes and resolutions are needed, and how to use them for maximum effect. Whether you are a wedding cake designer or an insurance salesman, you need to take and...
by Susan | Oct 20, 2014 | art, Blog, Books, Design, Events, green, Jersey City and Hoboken, Musicians and Artists
It’s Monday, and I’m so tired. The past 48 hours were an overload that filled the senses. Art, photography and sculpture of all types. Music and live bands too. Instead of telling you every detail, I’ll just show the galleries of images below and the...
by Susan | Jul 28, 2014 | art, Art Direction, Blog, Brand Visibility, Design, Events, marketing, Musicians and Artists, Social Media
Walking around Times Square was pretty interesting. I hadn’t been there on a Saturday for a while and as I passed the Naked Cowboy taking photos and signing autographs, and a few superheros who didn’t look much like they do in film, I settled in at my spot...
by Susan | Jun 25, 2014 | art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, marketing
I’m wondering if students are coming out of college prepared to work in a studio and have what it takes to succeed. When a young designer is given the task of creating a solution while working on-site as either an intern or new employee, do they do as required,...
