by Susan | Jul 2, 2014 | Blog, Brand Visibility, Branding, Crowdfunding & Fundraising, event networking, Events, marketing, Smart Business Practices, Social Media, Website Design and Development
…or what I learned for the next campaign! Crowdfunding isn’t what you expect it to be. You’ve got an event you want to host, a new product you are bringing to market or a cause you believe in and now you want the public around the world to back you. Here’s the...
by Susan | Jun 25, 2014 | art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, marketing
I’m wondering if students are coming out of college prepared to work in a studio and have what it takes to succeed. When a young designer is given the task of creating a solution while working on-site as either an intern or new employee, do they do as required,...
by Susan | Jun 17, 2014 | Blog, Brand Visibility, Branding, event networking, Events, Jersey City and Hoboken, marketing, Musicians and Artists, Podcasting, Smart Business Practices, Social Media
Networking memberships come and go. I have joined and occasionally quit a few. These days, when our time management is so crucial, I thought I would share some thoughts I have about this. When you’re deciding whether your yearly or monthly membership will be of...
by Susan | May 31, 2014 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Superhero Brands
When I’m not working for my clients, I work on my passion projects. For the last five years, my passion has been doing what I can to help save frogs and amphibians. It’s one thing that sets me apart from other branding and marketing companies. I post news...
by Susan | May 17, 2014 | art, Art Direction, Blog, Books, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices
This week I went to see “Century” 100 Years of Type in Design at the AIGA Gallery in New York City. There are a wide assortment of printed pieces on display, from custom prints, magazine covers and promotional materials for paper companies, to video...
by Susan | Feb 23, 2014 | Art Direction, Blog, Books, Brand Visibility, Branding, Design, marketing, Social Media, Website Design and Development
Recently in an interview on Blog Talk Radio with Patty Farmer, The Networking CEO, a listener on the line asked this question: “How have things changed over 20 years in what clients need?” I feel this question is so important that it needs an extended...
