by Susan | Jan 2, 2015 | Blog, Brand Visibility, Branding, Jersey City and Hoboken, marketing, People I Admire, Smart Business Practices, Social Media
I want to thank Lauri Fortino, children’s book author and library assistant, who writes a blog called Frog On A Blog for nominating Frogs Are Green for the Very Inspiring Blogger Award! Starting 2015 off right! Lauri’s book, The Peddler’s Bed is...
by Susan | Nov 13, 2014 | Blog, Brand Visibility, Branding, Celebrity Branding, Events, marketing, Social Media
I was watching the news like I do most evenings, and the reporter was talking about the amount of money spent on our recent midterm elections. So much money spent, without a clue of who contributed. In the business world, we depend on advocates who endorse us publicly...
by Susan | Oct 23, 2014 | art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices
Business owners need visuals for so many different purposes. Let’s discuss how to pick the right ones, what sizes and resolutions are needed, and how to use them for maximum effect. Whether you are a wedding cake designer or an insurance salesman, you need to take and...
by Susan | Oct 5, 2014 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
At what point does it seem right for a creative agency’s website to stop displaying past projects? Why would they make that choice? I can’t imagine why. As a designer, I love seeing the work of colleagues and cheer for them when they achieve excellence. Lately, I’ve...
by Susan | Sep 26, 2014 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media
(…or Goodbye Facebook for Business, Hello LinkedIn and Google+) Let’s face facts. If you are not visible on the web, you don’t exist. I have the added problem of competing for Google’s first page every day with a child psychologist who has my same name. For this...
by Susan | Jul 26, 2014 | Blog, Brand Visibility, Branding, Branding Wars, green, Smart Business Practices, Superhero Brands
I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open the new box it makes me think about how loyal I am to product brands and my shopping patterns. There are certain...
