by Susan | May 28, 2015 | art, Blog, Brand Visibility, Branding, Design, Events, green, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
When you launch a new business or nonprofit organization, there’s so much needed to get things going. From identifying the name and / or slogan of your company along with a mission statement, to building that online and offline presence. So many ask “where do I...
by Susan | May 22, 2015 | Blog, Brand Visibility, Branding, Design, event networking, Events, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
The big message I heard over and over yesterday was this: Be authentic, share your passion and others will get excited too. Yesterday I attended Market NY EXPO (#MKTNY) at the Jacob Javits Center in New York. The floor was covered with marketers promoting printing,...
by Susan | May 20, 2015 | Blog, Brand Visibility, marketing, Smart Business Practices, Superhero Brands, Website Design and Development, WordPress and Website Development
HBO’s hit series Game Of Thrones has become a contemporary cultural touchstone. Many of us can identify with what we’ve seen over the past four-and-a-half seasons. Those of us working in e-commerce can pick up some valuable points from all of the intrigues...
by Susan | Apr 29, 2015 | Art Direction, Blog, Brand Visibility, Branding, Design, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing, Website Design and Development, WordPress and Website Development
You’re ready to build your website and online presence, and now comes the tricky part. Who to hire, how to know if you are using the right platform, hosting company… and you’re not even sure what you want to blog about. Since 1998, SNDI has been...
by Susan | Mar 27, 2015 | Blog, marketing, New Web Software and Products, Online Safety, Smart Business Practices, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
This past week I have been thinking a lot about our dependence on others for our own safety. We hear that pilot Andrea Lubitz of Germanwings flight 9525 which crashed into the French Alps, seems to have committed suicide and the murder of the passengers who trusted...
by Susan | Mar 19, 2015 | Blog, Brand Visibility, Branding, Branding Wars, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing
“Anything you can do, I can do better.” Remember this phase? Whether I look out my windows onto Central Avenue in Jersey City Heights, or watch an old movie on TV, someone is always thinking they’ll open up a duplicate business right across the street from one that...