by Susan | Dec 26, 2016 | Blog, Brand-Interviews, Branding, Design, Smart Business Practices, social marketing, Social Media, Website Design and Development
Many companies see a brand in terms of its tagline, logo or other superficial things, but a true brand is always far more than that. A true brand can be recognized by its far-reaching strategies. A strategic plan is the most important thing in any organization, and...
by Susan | Nov 2, 2016 | Art Direction, Blog, Brand Visibility, Branding, Design, Events, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
There is nothing more exciting than starting a business and watching the buzz and momentum grow. The main objective for your business should be that others know exactly what you do and the services you offer, so if asked it rolls right off their tongue. Also, they...
by Susan | Jul 29, 2016 | art, Art Direction, Blog, Brand Visibility, Branding, Branding Wars, Design, Events, green, Jersey City and Hoboken, marketing, Smart Business Practices, Social Media
A business owner recently told me he was planning to start selling his product without any branding or graphic design work. I hope he was going to place his business name on a sign, business card or menu! Then, last week I was lunching in the Exchange Place area and...
by Susan | Jun 20, 2016 | Art Direction, Blog, Brand Visibility, Branding, Design, Innovation, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development, WordPress Plugins and Web Technology
You’ve created a PowerPoint (PPT) video for a client and they are using it for in-person meetings. But now they want that same presentation on their website. If you are a writer, you should consult with your web designer/developer for production suggestions. Recently,...
by Susan | May 20, 2016 | art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, green, Innovation, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
It began with an idea… Instead of asking students in our local schools to create frog art with Frogs Are Green for Earth Day (like most years), I thought they might like to create “tree art” and this could help the Jersey City Parks Coalition spread the word...
by Susan | Apr 5, 2016 | art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
Sovereign Logistics – New Multilingual Website International transportation service company Sovereign Logisitics recently opened a branch in Jersey City. With offices globally, it was time to build a fresh, new website. We picked up their established brand logo colors...
