by Susan | Oct 5, 2014 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
At what point does it seem right for a creative agency’s website to stop displaying past projects? Why would they make that choice? I can’t imagine why. As a designer, I love seeing the work of colleagues and cheer for them when they achieve excellence. Lately, I’ve...
by Susan | Sep 26, 2014 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media
(…or Goodbye Facebook for Business, Hello LinkedIn and Google+) Let’s face facts. If you are not visible on the web, you don’t exist. I have the added problem of competing for Google’s first page every day with a child psychologist who has my same name. For this...
by Susan | Sep 5, 2014 | Blog, Brand Visibility, Smart Business Practices, Social Media
A scary thing happened yesterday and I have to share it. I received an email from Facebook telling me that someone (in a different location) was trying to log in as me. They didn’t know my password, of course, so they were attempting to set a new password. In...
by Susan | Aug 14, 2014 | Blog, Brand Visibility, Brand-Interviews, Celebrity Branding, event networking, marketing, Smart Business Practices, Social Media
I started watching Mad Men, (the advertising agency tv show set in the 60s) last year, occasionally. I bet you’re surprised by that statement. Being that I’m a branding designer, why wouldn’t I have watched from the very beginning? Well, when you do...
by Susan | Jul 28, 2014 | art, Art Direction, Blog, Brand Visibility, Design, Events, marketing, Musicians and Artists, Social Media
Walking around Times Square was pretty interesting. I hadn’t been there on a Saturday for a while and as I passed the Naked Cowboy taking photos and signing autographs, and a few superheros who didn’t look much like they do in film, I settled in at my spot...
by Susan | Jul 26, 2014 | Blog, Brand Visibility, Branding, Branding Wars, green, Smart Business Practices, Superhero Brands
I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open the new box it makes me think about how loyal I am to product brands and my shopping patterns. There are certain...
