by Susan | Sep 30, 2013 | Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Website Design and Development
In this first part of a five part series, I want to talk about the imagery, both video and audio on your website. Business owners spend the time and effort to have great headshots taken, (hopefully, as this has to be your online profile presence everywhere), but when...
by Susan | Sep 24, 2013 | art, Art Direction, Blog, Brand Visibility, Branding, Design, green, marketing, Smart Business Practices, Website Design and Development
I just saw an beautiful tv ad that made me want to grab my purse and run off to Bermuda. Bravo to Bermuda tourism and the advertising team that produced it. They were showing color names and translating them into what those names mean to them, pink (sand), blue...
by Susan | Sep 16, 2013 | Blog, Brand Visibility, event networking, Events, marketing, Smart Business Practices
Want to learn how to NOT be the card taped to my wall with a big black arrow pointing at it that says “NO?” I was at a gathering of entrepreneurs and learning so much from the speaker talking. The person sitting next to me, who I had never met before leans...
by Susan | Sep 11, 2013 | Blog, Brand Visibility, event networking, Events, marketing, People I Admire, Smart Business Practices, Social Media
I attended one of the most well thought out and inspiring events yesterday. I arrived at the penthouse in SoHo, NYC, around 9:30 am, and was greeted warmly and told where to check in. The staff were friendly and ready for all. The master of ceremonies, Richard...
by Susan | Sep 7, 2013 | Blog, Brand Visibility, Branding, Celebrity Branding, marketing
Yesterday I was walking down the street in Jersey City Heights, around the corner from my home and as I am coming up upon a few people sitting outside, a squirrel heads towards me. It stops, moves left, then right. Looks at me, then at them. As I watched this little...
by Susan | Sep 2, 2013 | Blog, Brand Visibility, Branding, Design, Smart Business Practices, Website Design and Development
What’s your exact design style? Do you know? There are designers whose artwork is immediately recognizable: Milton Glaser, Saul Bass, Chip Kidd, Michael Bierut, James Victore, Herb Lubalin, and Paula Scher. They each have a distinctive design style and a way of...
by Susan | Aug 28, 2013 | art, Blog, Brand Visibility, Branding, Design, Events, marketing, Smart Business Practices, Website Design and Development
Jersey City has a new Mayor, Steven Fulop, and for the most part I’m happy with what he’s doing. Not only did he bring back the street cleaners, but started an initiative to get the youth involved called, “Stop the Drop!” He’s brought on...
