by Susan | Jan 14, 2017 | Blog, Brand Visibility, Branding, lead generation, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
SEO, PPC, email marketing, social media — all of these can be spectacular sales lead generators … or spectacular flops. It all depends on execution. Many businesses are in for a rude awakening when they embark on a lead generation Internet marketing campaign, when...
by Susan | Jan 9, 2017 | Blog, Brand Visibility, Smart Business Practices, Social Media, Website Design and Development, WordPress Plugins and Web Technology
I use Google many times a day. I’ll need to look up a word, check my website property analytics; or just post an article or photo. It used to be so much easier to maneuver around Google. So, why did they reprogram so many aspects, adding more complexity to a system...
by Susan | Dec 26, 2016 | Blog, Brand-Interviews, Branding, Design, Smart Business Practices, social marketing, Social Media, Website Design and Development
Many companies see a brand in terms of its tagline, logo or other superficial things, but a true brand is always far more than that. A true brand can be recognized by its far-reaching strategies. A strategic plan is the most important thing in any organization, and...
by Susan | Dec 3, 2016 | art, Art Direction, Blog, Brand Visibility, Brand-Interviews, Branding, Crowdfunding & Fundraising, Design, marketing, Smart Business Practices, Website Design and Development
Tell us about “For Design.” When did you launch your business and what is your mission? We started For Design (fordesign.io) in April of this year. The whole idea behind it was to make graphic design available to anyone by giving those who don’t have the necessary...
by Susan | Nov 2, 2016 | Art Direction, Blog, Brand Visibility, Branding, Design, Events, Jersey City and Hoboken, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
There is nothing more exciting than starting a business and watching the buzz and momentum grow. The main objective for your business should be that others know exactly what you do and the services you offer, so if asked it rolls right off their tongue. Also, they...
by Susan | Oct 22, 2016 | art, Art Direction, Blog, Brand Visibility, Brand-Interviews, Branding, Design, Events, food truck branding, Innovation, Jersey City and Hoboken, marketing, Smart Business Practices
A few months back, Jersey City had a fantastic food truck festival. I was so impressed with the design of the food trucks and of course the delectable food, I just had to write about it. Since then I have received quite a few notes, but this story from Bro-Ritos is...
by Susan | Oct 10, 2016 | Blog, Brand Visibility, Branding, Design, Jersey City and Hoboken
When it comes to the banking industry, I’m beginning to wonder how any of these institutions keep their customers. For years I waited for a particular bank to open a branch in my neighborhood. It never materialized and luckily the banking app came along, so now I...
