by Susan | Jul 18, 2015 | art, Blog, Brand Visibility, Branding, Design, event networking, Jersey City and Hoboken, marketing, Musicians and Artists, Smart Business Practices, social marketing, Social Media, Website Design and Development
Each client that comes along has a particular goal. Although you may think “sales” is the goal, not every business needs to work at that. If they have the right business model or product, sales may just happen naturally. A bakery or dry cleaners which may be the only...
by Susan | May 30, 2015 | art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Musicians and Artists, Photography and Illustration, Smart Business Practices, social marketing, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
Today, as I was adding new poster designs to my online portfolio, I was reminded of very important areas where SEO can help creatives draw more traffic. When you are building galleries to showcase your photography or paintings, or you are just adding photos within...
by Susan | May 28, 2015 | art, Blog, Brand Visibility, Branding, Design, Events, green, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
When you launch a new business or nonprofit organization, there’s so much needed to get things going. From identifying the name and / or slogan of your company along with a mission statement, to building that online and offline presence. So many ask “where do I...
by Susan | May 26, 2015 | art, Art Direction, Blog, Branding, Design, Events, green, Jersey City and Hoboken, Musicians and Artists
What happens when you place accomplished jazz musicians around an environmental oasis? You get “Wild Jazz Adventure” at the Jersey City Reservoir! Not only is this going to be a great event for JC Fridays on June 5th, but what a wonderful design project to...
by Susan | May 22, 2015 | Blog, Brand Visibility, Branding, Design, event networking, Events, marketing, Smart Business Practices, social marketing, Social Media, Website Design and Development
The big message I heard over and over yesterday was this: Be authentic, share your passion and others will get excited too. Yesterday I attended Market NY EXPO (#MKTNY) at the Jacob Javits Center in New York. The floor was covered with marketers promoting printing,...
by Susan | May 17, 2015 | Art Direction, Blog, Brand Visibility, Branding, CMS, Design, marketing, social marketing, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology
Much of your work should come from word of mouth and the new clients that search Google and find you based on the web presence you’ve been building over time. However, sometimes if you want to break into a new product area or you wish to expand your reach globally,...