Generating Sales and Tracking Social Media Itself

Each client that comes along has a particular goal. Although you may think “sales” is the goal, not every business needs to work at that. If they have the right business model or product, sales may just happen naturally. A bakery or dry cleaners which may be the only...

SEO for Photographers and Artists

Today, as I was adding new poster designs to my online portfolio, I was reminded of very important areas where SEO can help creatives draw more traffic. When you are building galleries to showcase your photography or paintings, or you are just adding photos within...

Tips on How to Launch What You’re Passionate About

When you launch a new business or nonprofit organization, there’s so much needed to get things going. From identifying the name and / or slogan of your company along with a mission statement, to building that online and offline presence. So many ask “where do I...

Market NY 2015: Inbound Content Marketing, Social Media and Email Marketing

The big message I heard over and over yesterday was this: Be authentic, share your passion and others will get excited too. Yesterday I attended Market NY EXPO (#MKTNY) at the Jacob Javits Center in New York. The floor was covered with marketers promoting printing,...

Breaking into a New Creative Market

Much of your work should come from word of mouth and the new clients that search Google and find you based on the web presence you’ve been building over time. However, sometimes if you want to break into a new product area or you wish to expand your reach globally,...