Branding YOU Better! – Susan Newman Lerer

Brand Visibility Design – Brand Design + Strategy, WordPress Expertise and Marketing

Learning the Why Behind Mad Men’s Characters

By Susan August 14, 2014 Blog, Brand Visibility, Brand-Interviews, Celebrity Branding, event networking, marketing, Smart Business Practices, Social Media No Comments

I started watching Mad Men, (the advertising agency tv show set in the 60s) last year, occasionally. I bet you’re surprised by that statement. Being that I’m a branding designer,…

#SeeMeTakeover LIVE in Times Square

By Susan July 28, 2014 art, Art Direction, Blog, Brand Visibility, Design, Events, marketing, Musicians and Artists, Social Media No Comments

Walking around Times Square was pretty interesting. I hadn’t been there on a Saturday for a while and as I passed the Naked Cowboy taking photos and signing autographs, and…

Profit First: Entrepreneurs, Listen Up!

By Susan July 6, 2014 Blog, Books, event networking, Events, Great Business Books, marketing No Comments

Profit First. Now there’s an interesting concept for entrepreneurs to adopt. Leave it to Mike Michalowicz to turn our standard business operating system on its ear! Get ready, because your…

Crowdfunding: The Real Deal

By Susan July 2, 2014 Blog, Brand Visibility, Branding, Crowdfunding & Fundraising, event networking, Events, marketing, Smart Business Practices, Social Media, Website Design and Development No Comments

…or what I learned for the next campaign! Crowdfunding isn’t what you expect it to be. You’ve got an event you want to host, a new product you are bringing…

There’s Always Another Solution

By Susan June 25, 2014 art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, marketing No Comments

I’m wondering if students are coming out of college prepared to work in a studio and have what it takes to succeed. When a young designer is given the task…

Memberships: Networking Right for Your Business

By Susan June 17, 2014 Blog, Brand Visibility, Branding, event networking, Events, Jersey City and Hoboken, marketing, Musicians and Artists, Podcasting, Smart Business Practices, Social Media No Comments

Networking memberships come and go. I have joined and occasionally quit a few. These days, when our time management is so crucial, I thought I would share some thoughts I…

Your Passion is What Sets You Apart

By Susan May 31, 2014 Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Superhero Brands No Comments

When I’m not working for my clients, I work on my passion projects. For the last five years, my passion has been doing what I can to help save frogs…