Competition or Collaboration?
“Anything you can do, I can do better.” Remember this phase? Whether I look out my windows onto Central Avenue in Jersey City Heights, or watch an old movie on…
Read moreBeing Social with Consumers
In the supermarket I spot a new brand identity/package design for Stonyfield yogurt, “Oh My Yog!” It looks friendly and appealing, and because the flavor combination sounds yummy (Madagascar Vanilla…
Read moreWhat It Takes To Build A Superstar Brand
Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and…
Read moreBrands We Hate But Have To Use
Whenever I’m heading to Hoboken or New York City, the transportation to get the mile or two there is limited and unreliable. I can stand at the bus stop where…
Read moreStruggling to Find Your Target Audience? No Longer.
You’ve put your program online but your traffic and sales are minimal. You’ve got the right SEO title and description, done your tags, and you’re sharing the information across your…
Read moreSocial Media Protection
Is the Friend of My Friend, NOT My Friend? Recently, some wacky things happened to me on Facebook, so I thought I’d share them along with a few tips to…
Read moreSkillset and the Right Experience
Each week comes along with a variety of experiences. Businesses that need branding, book design or a website, and each request is different. However, the one thing they all have…
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