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Being the Real You: The Time Is Now!

by Susan | Nov 3, 2013 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Website Design and Development

It’s that time of year when business owners begin to think about kicking their efforts into high gear, or at least they should. Magazines and newspapers, outside signage and our TVs will be filled with holiday bargains. Each “brand” trying so hard to...

Is Your Website Scaring People Away? Part Five: Why So Serious, Lighten Up!

by Susan | Oct 28, 2013 | art, Blog, Brand Visibility, Branding, Events, marketing, Musicians and Artists, Smart Business Practices, Social Media, Superhero Brands

I admit it, when it comes to branding and design, I am very serious. I care deeply for my clients and want to guide them on the path to success and watch them fly. But… sometimes I need to remember that we attract more (online especially) when we are...

Is Your Website Scaring People Away? Part Four: Creatives, Ready to Remove the Mask?

by Susan | Oct 20, 2013 | Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media, Website Design and Development

Creatives are known for their work but often make the big mistake of thinking the work can speak for them. Believe it when I say, the public really wants to know the “you” hiding behind that creative mask. I visit exhibitions and events all the time, and I...

Brand Interview: Misti Patrella, Coach Misti, Empowering Awesome

by Susan | Oct 3, 2013 | art, Blog, Brand-Interviews, Design, marketing, Musicians and Artists, Social Media

How long has your company been in business? Please tell us a bit about your company, its mission, goals… I just opened my door as Coach Misti in September, 2013 as a Business and Marketing Coach for artists and creative folks. I Empower Awesome. In other words,...

Best NYC Business Event

by Susan | Sep 11, 2013 | Blog, Brand Visibility, event networking, Events, marketing, People I Admire, Smart Business Practices, Social Media

I attended one of the most well thought out and inspiring events yesterday. I arrived at the penthouse in SoHo, NYC, around 9:30 am, and was greeted warmly and told where to check in. The staff were friendly and ready for all. The master of ceremonies, Richard...

Brand Interview: Amit Bhaiya, Dotcomweavers

by Susan | Aug 27, 2013 | Blog, Brand-Interviews, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development

How long has your company been in business? Please tell us a bit about your company, its mission, goals. Dotcomweavers designs and develops custom web sites, specializing in eCommerce and database driven solutions. Our goal is to become the industry standard for...
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