Equis: The Second Time Around

In 2007, when Equis Capital Partners of Hoboken came on as a client, they needed branding and a website. SNDI designed a logo that reflected their business and industry and would stand up over the years. But, website design has changed since that first html version we...

Being Socially Responsible on Social Media

Yes, you have a new program, product or plan, but please don’t pitch to me (or those you know) just because we’re connected. Lately, I have received direct emails, Facebook and LinkedIn pitches for all sorts of products and programs I would never have any interest in....

Creative Patches and Gift Batches

I don’t know about you, but I love ice cream. For the last 6 months or more we have been trying every flavor of Talenti gelato. Not only is this gelato delicious, but, the containers have a screw top lid, perfect for storing candy, coffee, nuts… all sorts of things....

Panepinto Galleries at W Hoboken – Holiday Art Show

Last night Mark Lerer and I attended the opening of “My Favorite Things” curated by MICHELLE DOLL in the PANEPINTO GALLERIES @ THE W HOTEL HOBOKEN. This HOLIDAY (Pop Up Art Show) features small works 12” x 14” and below starting at $250. You can buy it and...

The Mac, The PC, and The Audience

This week I was reminded about one of the biggest differences between the Mac and the PC… the font libraries. Both platforms have a variety of fonts, but many don’t match each other. I was watching a PowerPoint presentation and the text was outside the parameter of...

Redesigning a custom WordPress theme

A few years back, SNDI designed the branding and website for New York interior designer, Peter Balsam & Associates. We created a tasteful, custom WordPress theme with the intent of showcasing his designs up front. The homepage features side-by-side staggered...

Culture Up, Amenities Down in Jersey City Heights

It’s been just over 10 years since I moved from Hoboken to Jersey City Heights. I have seen some real change in areas, both for the good and unfortunately, not so good. One of the reasons I like living on Central Avenue is it’s a shopping district and usually...