Collaborative Fundraising in Jersey City

As we walked over to Pershing Field on a beautiful summer night and approached the big arch near the community center, a long white table with bouquets of flowers awaited us. The “Dinner in the Park” series. The guests started to arrive and take their...

How brands can use social media to better connect with clients

Social Media has really given both customers and businesses better and easier communication avenues. Sometimes, a business wants to announce a new product or offer and only need post it to their fan page or tweet. Below that post will be the comments, favorable or not...

Is your brand identity working?

Branding is crucial for every business and must be 100% right. There’s a restaurant nearby that has an icon alongside their name which led me to believe they served a particular type of food. Year after year, it never occurred to me to go inside and look at their...

Create the Job You Want and Then Be the One Who Does It

LinkedIn, the fastest growing social network, has many benefits if you take advantage of them. You can enhance your LinkedIn profile by adding imagery, video, audio, and you can even blog consistently on their “pulse” section. When used these tools build a very...

Pete’s Mini Zine Fest 2015, Brooklyn, New York

Pete’s Mini Zine Fest is a trade show of home-made comics and graphic novels (or “zines”) held every summer in a charming little bar in Williamsburg, Brooklyn called “Pete’s Candy Store.” Originated and managed by authors and artists...

LinkedIn Recommendations

There is nothing more important for a business than positive recommendations. This week there was a little issue on LinkedIn and I need to share, so you’re aware. A client who was happy with the outcome of a recent project, wanted to leave a testimonial about working...

Generating Sales and Tracking Social Media Itself

Each client that comes along has a particular goal. Although you may think “sales” is the goal, not every business needs to work at that. If they have the right business model or product, sales may just happen naturally. A bakery or dry cleaners which may be the only...