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Branding YOU Better! – Susan Newman Lerer

Brand Visibility Design – Brand Design + Strategy, WordPress Expertise and Marketing

Branding YOU Better! – Susan Newman Lerer
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The Basics of Business Visuals

By Susan October 23, 2014 art, Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices No Comments

Business owners need visuals for so many different purposes. Let’s discuss how to pick the right ones, what sizes and resolutions are needed, and how to use them for maximum…

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Getting Your Website Right

By Susan October 5, 2014 Art Direction, Blog, Brand Visibility, Branding, Design, marketing, Smart Business Practices, Social Media, Website Design and Development, WordPress and Website Development, WordPress Plugins and Web Technology No Comments

At what point does it seem right for a creative agency’s website to stop displaying past projects? Why would they make that choice? I can’t imagine why. As a designer,…

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Online Visibility Experiment

By Susan September 26, 2014 Blog, Brand Visibility, Branding, marketing, Smart Business Practices, Social Media No Comments

(…or Goodbye Facebook for Business, Hello LinkedIn and Google+) Let’s face facts. If you are not visible on the web, you don’t exist. I have the added problem of competing…

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Brand Loyalty As Prices Rise

By Susan July 26, 2014 Blog, Brand Visibility, Branding, Branding Wars, green, Smart Business Practices, Superhero Brands No Comments

I got the last squeeze out of the toothpaste. Time to toss it out and open a fresh tube. This time I’m going from Crest to Colgate. As I open…

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Crowdfunding: The Real Deal

By Susan July 2, 2014 Blog, Brand Visibility, Branding, Crowdfunding & Fundraising, event networking, Events, marketing, Smart Business Practices, Social Media, Website Design and Development No Comments

…or what I learned for the next campaign! Crowdfunding isn’t what you expect it to be. You’ve got an event you want to host, a new product you are bringing…

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There’s Always Another Solution

By Susan June 25, 2014 art, Art Direction, Blog, Brand Visibility, Branding, Design, Events, marketing No Comments

I’m wondering if students are coming out of college prepared to work in a studio and have what it takes to succeed. When a young designer is given the task…

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Memberships: Networking Right for Your Business

By Susan June 17, 2014 Blog, Brand Visibility, Branding, event networking, Events, Jersey City and Hoboken, marketing, Musicians and Artists, Podcasting, Smart Business Practices, Social Media No Comments

Networking memberships come and go. I have joined and occasionally quit a few. These days, when our time management is so crucial, I thought I would share some thoughts I…

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101 Wallace School Frogs – A Frogs Are Green Coloring Book

Get your copy now! “Rainforest Frogs!”

WordPress Social on Udemy!

New video course on Udemy that teaches you the best social media strategies for interaction and engagement with your WordPress website! (Of course these lessons can be applied to most websites, not just WordPress.) 10 sections and 24 videos! Social websites covered are YouTube, Google+, LinkedIn, Facebook, Twitter, Hootsuite, Pinterest, Amazon and more!

Susan’s “Brand Visibility” Course on Udemy

is perfect for creative entrepreneurs, start-ups and small business owners that are having trouble reaching their desired target audience!

 

New teaching curriculum K-3 in paperback and Kindle format!



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