High-Tech and Low: Digitally Drawn versus Traditional Illustration
In the early 90s, as an art director at Macmillan Publishing, one of the book projects on my list was the 1st edition of The Macmillan Visual Dictionary. What made…
Read moreWebsite Design Tips 2015
You’re ready to build your website and online presence, and now comes the tricky part. Who to hire, how to know if you are using the right platform, hosting company……
Read moreAlmost, Maine in Hoboken Opens April 2015
Since 2004, Susan Newman Design Inc has been a part of Hudson Theatre Ensemble (HTE) of Hoboken, NJ. Opening next week is Almost, Maine by John Cariani. This is my…
Read moreBeing Social with Consumers
In the supermarket I spot a new brand identity/package design for Stonyfield yogurt, “Oh My Yog!” It looks friendly and appealing, and because the flavor combination sounds yummy (Madagascar Vanilla…
Read moreWhat It Takes To Build A Superstar Brand
Take a good look. Yes, I want you to open your own website and social media profiles right now and look at your online presence. Examine the branding, graphics and…
Read moreClarity. Action. Reevaluate.
On Suzy Brandtastic Radio, I interviewed Mallie Rydzik, author, coach and writer of the blog “The Off-Road Millennial.” During our discussion we talked about the state of business today and…
Read more